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The Rise of Agentic Commerce: Beyond the Search Bar
For years, online shopping followed the same path: customers searched, visited websites, browsed products, and sometimes completed a purchase. Now, shoppers can simply ask an AI for what they need. This shift is called agentic commerce.
Visibility is no longer driven only by SEO rankings or advertising budgets — it now depends on how well your data is prepared. If your product feed lacks complete attributes, clear shipping details, or precise compatibility information, the AI is likely to overlook your products.
Your website is no longer the main touchpoint; instead, your product feed and your capacity to communicate through the UCP protocol have become the primary ways you interact with customers.
As a result, making your e-commerce site compatible with AI agents has become critically important.
AI Mode Shopping
AI Mode is where this new shopping experience takes place. Built into Google Search and the Gemini app, it replaces traditional lists of links with a conversational interface where users can refine requests, compare products, and complete purchases without visiting external websites.
The merchant still fulfills the order and owns the sale, while Google provides the interface and trust layer.
Example conversation:
User: “I need lightweight running shoes for daily training under $100.”
AI: Shows several options matching the budget, weight, and use case.
User: “Which one has the best reviews for wide feet?”
AI: Refines the results and highlights the most suitable options.
User: “Okay, I’ll buy the black pair.”
AI: Opens checkout, processes payment, and confirms the order.